ICT and e-media organizations are recognizing Earth Day 2010 through everything from software giveaways to scavenger hunts.

Canadian virtual desktop company Useful Corporation "is giving away 10 Userful Multiplier™ licenses …to the first school in every country of the world to contact Userful and sign up to claim them with the goal of helping schools improve student-to-computer ratios, and reduce their eco footprints at the same time… Userful is also giving away a free-2-user version of their software for home use."

The Telecommunications Industry Association (TIA) issued this Earth Day statement: "Through standards, advocacy, sustainability initiatives, publications and networking/educational opportunities, TIA is supporting its member companies and the information and communications technology (ICT) industry in promoting products and services that meet environmental needs, manage the problems of pollution and diminished natural resources, improve energy efficiency, and reduce carbon emissions." TIA's green ICT resources

Powered Green, which offers carbon offsets for laptop use, is raising awareness on the University of Wisconsin Madison campus for wind energy by sponsoring an Earth Day scavenger hunt contest.

Fox is releasing its Avatar DVD on Earth Day, but is missing an opportunity to publish a carbon footprint as Fox has for some other DVD releases.

Fox will be planting 1 million trees across 15 countries to mark the release. Fox supplies this text with its 23 March 2010 photo on left: "Avatar Director James Cameron and Actress Sigourney Weaver were in São Paulo today to plant the first tree as part of a global partnership to plant one million trees worldwide - an initiative between Twentieth Century Fox Home Entertainment and Earth Day Network to coincide with the DVD and Blu-ray launch of Avatar. Cameron planted the pau-brasil - a native Brazilian tree - which is a powerful symbol of recouperation of the forests in that country and a species that is 99% extinct. The tree was planted in Ibirapuera Park, the most important and famous park in the city of São Paulo."