Green media

Sustainability in e-media creation and distribution

Vertatique's Green Media initiative promotes sustainable creation and distribution
for theatrical film, broadcast television, online media, and related industries
through reduction of their workflows' energy, water, waste, and carbon emissions.


Manufacturers and Service Providers
Sustainable enterprise operations
Sustainable product/service designs & lifecycles
Education & support of sustainable user practices


Content Creators and Distributors
Sustainable facility operations
Sustainable set & location practices
Sustainable media packaging & delivery

Green Production Practices

Greening the Media Industry

Electronic media infrastructures and gear are important components of global ICT as movies, television, music, and books all go digital. This post offers a global sampling of sustainability in e-media. We just added albert - a UK entertainment industry initiative.

After you have finished with this post, see more by clicking on the "Green media" tag, above.

Apple TV 4K Environmental Specs

The Apple TV set-top box (STB), which I own, has always been very energy efficient. It is consistently at top the of EPA's ENERGY STAR STB ratings.

The newest Apple TV, the "4K" model, is not yet in the ENERGY STAR database, so we don't know if new features affected the box's power consumption. Apple does prove the following information in its tech specs:

Finding the Greenest Set-top Boxes

The US ENERGY STAR program looks only at energy efficiency and not other sustainability factors. Eleven set-top boxes (STBs) four manufacturers came in at less than 44W or less in the program's Total Energy Consumption (TEC) metric. The absence this time of several manufacturers who had previously registered models under 30W makes this a shorter list. Apple TV* is by far and away the most efficient, helped by its very low stand-by power consumption.

Finding the Greenest Televisions

We have not updated information about greenest television is a couple of years due to lack of progress in the area, but it was time to circle back. Or comparisons show mixed progress. Samsung is the manufacturer doing the best.

Were America's Millions of Analog TVs Recycled?

"Were America's Millions of Analog TVs Recycled?" That's the question we began asking eight years ago as the United States converted from analog to digital television (DTV), obsoleting the traditional CRT-based sets. The answer now appears to be "no" due to consumer behavior and a declining market for CRT by-products. The image at the right, taken at a collection point for a university student housing change-over in August 2016, illustrates that there are still a lot of analog CRTs out there.

Broadcast Is an Important Part of ICT - and of Green ICT!

The "C" in ICT stands for "communications" and broadcast is a significant component of that industry and technology segment. Consider the statistics.

Vertatique Sustainable Media Creation Practices

Here are some basics for production and postproduction facilities and practitioners seeking to improve the sustainability of their media work. Check out the recently-updated international resources on right for more resources and check out our posts about green media technologies, practices, and vendors.

Start off "Green from the Go"

Educate and engage your team. Bring in an outside resource to accelerate learning and work through cultural issues.

The Importance of Location for Green Data Centers

Location is becoming increasingly important to the sustainability of ICT facilities. We've been tracking activities which try to leverage geographic features for greener operations. This article focuses on Europe and Asia. Another focuses on North America.

The Dematerialization of Movie Film

Dematerialization refers to the reduction in the quantity of materials required to accomplish a function in society. In sustainability terms, dematerialization refers to the replacement of a high-resource/waste activity with a lower-impact one. ICT has become a powerful dematerialization force, evidenced, for example, by how it has replaced physical mail with electronic mail. The US theatrical release of a major motion picture only in digital marks another phase in media dematerialization.

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