Green media
Sustainability in e-media creation and distribution
Vertatique's Green Media initiative promotes
sustainable creation and distribution of audio and video
for theatrical film, broadcast television, online media, and related industries
through reduction of their workflows' energy, water, waste, and carbon emissions.
Manufacturers and Service Providers Sustainable enterprise operations Sustainable product/service designs & lifecycles Education & support of sustainable user practices |
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Content Creators and Distributors Sustainable facility operations Sustainable set & location practices Sustainable media packaging & delivery |
Bloom Energy Server Used by ICT Businesses; Not Yet For Their Critical ICT Facilities
Submitted by Matt on Thu, 02/25/2010 - 17:15The Bloom Energy Server is a "distributed power generator" that is getting considerable attention. It is already being used by ICT companies, but it is not clear if the product is yet deployed for mission-critical ICT applications.
Global Green ICT Update: Asia-Pacific
Submitted by Matt on Wed, 02/24/2010 - 00:31Vertatique includes GreenICT progress and issues from outside the United States. Here are some updates from this region. Click here for more GreenICT news and analysis from this and all the regions around the world.
Gartner Finalists for inaugural Green Data Centre Award in Asia Pacific: CLP Power Hong Kong Limited, Insurance Australia Group Limited, Reliance Communications (India).
Wipro Infotech launched its "100% recyclable" Greenware desktops in India, giving "India its very first PVC & BFR free product.” Never missing an opportunity to put pressure on the global players, Greenpeace notes, "Wipro has beaten giants like Dell, Samsung and Lenovo to the finish line in producing a computer free of the worst toxic chemicals."
HP on Avatar's New Zealand render farm: "The HP team worked extensively with Weta Digital to run the system at optimum power efficiency, resulting in dramatic power and cooling savings. Through water-cooled radiators, closed rack space, and passive rooftop heat exchangers, the data center stayed cool while running full time and often at full capacity, with no air conditioning. The cooling cost was equivalent to that of turning on a few electric water pumps."
Global Green ICT Update: Europe
Submitted by Matt on Tue, 12/22/2009 - 15:23Vertatique includes GreenICT progress and issues from outside the United States. Here are some updates from this region. Click here for more GreenICT news and analysis from this and all the regions around the world.
A Berlin group literally "rode" a music video production's CO2e down over 50% and its electricity consumption down 99%. See "pedal power" in action and the resulting video. Not necessary a technique for everyone, but a playful reminder that creativity knows no bounds in reducing media production impacts. (Thanks to @ecologee)
The Dematerialization of CDs and DVDs
Submitted by Matt on Fri, 12/18/2009 - 22:30SMART2020 defines "dematerialization" as the process by which an ICT product or service replaces a high carbon activity with a low carbon one. It concludes that a total dematerialization of CDs and DVDs by online media could reduce global CO2 by 17 million tonnes annually. This assumes 17 billion discs produced annually at 1 kg of CO2 per disc. How does that 1 kg figure stack up against other analyses?
Is the Industry Educating Broadcasters About Green ICT Issues and Opportunities?
Submitted by Matt on Tue, 12/01/2009 - 17:50The television broadcast segment of the telecom industry is at the focus of many Green ICT issues, ranging from the e-waste implications of global analog-to-digital conversions to rapidly evolving technologies for studio lighting. Despite the challenges, there is upside here for media enterprises. How are industry conferences preparing broadcasters and others for the challenges and opportunities of Green ICT? I took a look at broadcast conferences around the world.
Finding the Greenest Televisions
Submitted by Matt on Mon, 11/23/2009 - 20:43Looking for the greenest television set? We sort through a complex set of resources for you to help you buy that green TV.
Funeral For Analog TV
Submitted by Matt on Tue, 11/17/2009 - 16:51Science Fiction author Bruce Sterling and other futurists produced this video to mark the death of analog TV in America back in February 2009. It turned out to be premature when analog got a last minute stay of execution: the final DTV transition did not take place until June.
TV E-Waste Around the World: UK, Vietnam, Hotels, Australia
Submitted by Matt on Tue, 11/10/2009 - 16:36The DTV conversion is gaining momentum worldwide, along with e-waste problems and solutions.
More Carbon To Make the DVD Than To Get It To The Store
Submitted by Matt on Tue, 10/27/2009 - 20:34A comparison of two studies of physical media distribution reveals that manufacturing, not shipment to retail outlets, emits most of the carbon.



