Green media

Carbon Reduction Through Digital Delivery

The WSP study of Microsoft Office distribution concluded that "digital delivery reduced total tonnes of carbon emissions by 88%." Is this a realistic savings for digital delivery of movies and large software/game packages from most sellers and distributors?

TV Station Lights Newsroom with LEDs

Broadcast Engineering reports that WPEC-TV achieved a considerable reduction in energy consumption by lighting its two HD news sets with LEDs.

Bertelsmann, CBS, Disney, Viacom: Best of Mediocre Entertainment Sector

The German company scored A+ while the three American companies scored B+ in Claremont McKenna College's Entertainment Sector Analysis of sustainability. Ten others scored B- to D+. But even the top performers have a long way to go.

Can Flow Routing Reduce Power Consumption and Improve A/V Performance?

ARPANET pioneer Lawrence Roberts notes that "we’re seeing an explosion applications...[but] traditional IP packet routers...treat the video packets as loose data entities when they ought to treat them as flows." He advocates 'flow routing' to improve network routing and to reduce its power consumption, claiming that "in a traditional router the routing and queuing chips consume 80 percent of the power and space".

Report from a Green Media Production Workshop

Green production proponent MiShawn Williams (@theGLASSgirl) posted a detailed review of the REEL GREEN Workshop held in Burbank last week. Her review covers technologies and practices to improve media production sustainability and includes useful links.

For more info on this topic, including best practices from the event sponsor, see Vertatique's Sustainable Media Production Practices.

Green Productions Directory

Vertatique's Green Productions Directory offers examples of different approaches toward sustainability by a variety of media productions.

Carbon Footprint of a TV Station's Viewers

The search for data about TV stations' energy consumption elicited a comment from an industry colleague that it is "miniscule" compared to that of the station's viewers. How would we go about calculating the impact of a local station audience?

Sustainable Technologies and Practices In Our Value Chains

Beyond internal efforts, leadership organizations can engage stakeholders and others in their enterprise ecologies. I recently noted NewsCorp's efforts to reduce the carbon footprint of their own DVD productions. Of equal note is the investment they have made to create and publish sustainability resources for other media producers.

Broadcasters' Energy Consumption

An article in Broadcast Engineering seems to imply that for most terrestrial broadcasters, their production studios consume more energy than their transmission chains (master control, STL, transmitter, tower, etc.). It would be useful to see the data on this, as this has bigger implications for the media industry than just Green ICT.

Broadcast TV Entirely By Wind?

Multichannel News reported that "KNTV in San Jose . . . is powered entirely by wind". This article is widely referenced on the web, including in a Wikipedia citation. I was curious about this statement, knowing that the transmission operation alone for a terrestrial television broadcaster typically draws tens of kilowatts of power on a 24/7 basis.

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